Minnesota Grown and MNLA are providing garden centers with the opportunity to participate in a customer satisfaction survey in spring of 2018. Here's what previous customer research project participants had to say:
"I know how much work a survey like this involves and I can't tell you how useful it will be. I can't imagine that any other state has done a survey as comprehensive as this one. The survey was very well thought out and the questions well-constructed."
"The most eye opening answer to me was the family income. I guess I hadn't thought of it before and didn't realize how many were in the $150,000-200,000 bracket. Oh well, maybe if we can move our prices up a bit some of us producers will get there!"
After recent presentations of results to producers of apples, berries and Christmas trees, we polled the audiences:
- 93% of growers indicated they would make changes to their marketing strategies based on the information presented as a result of this research.
- 100% of growers indicated they would like to continue this research in another 4-5 years.
Participating garden centers will receive a confidential, individualized report about their customers. They will also receive a state-wide aggregate report to use in benchmarking their garden center against others in the state.
- Who are your customers?
- What are their expectations?
- What are their spending habits?
- Where do they get their information?
Get the answers to these questions and more directly from your customers!
What does my garden center have to do?
- Tell us! Sign-up by February 15, 2018 at http://tiny.cc/gardencentersurvey
- Give customers cards: Give each customer a card directing them to the online survey.
- Donate a gift card: Each garden center donates a $50 gift card to be awarded to a survey participant. Gift cards are awarded to customers, selected at random, who filled out the survey and signed up for the chance to win.
This opportunity is open to Minnesota Grown members and new members.
Questions? Contact Tina Cassler at 651-201-6688 or tina.cassler@state.mn.us