EXPLORE MINNESOTA TOURISM
Agri-tourism is an important and under-represented segment of tourism in Minnesota. You can leverage the powerful Explore Minnesota brand to amplify your business, your marketing, and stay up to date on travel industry news and trends. You are producers and creators that make up the fabric of Minnesota and embody the truest meaning of “Minnesota Made”.
Here’s a little about Explore Minnesota and opportunities for you to get involved.
VISION
Position Minnesota as the premier state for travel, quality of life, and economic opportunity.
MISSION
We sustainably grow Minnesota’s economy by welcoming all through innovative and inclusive marketing, storytelling, and industry partnerships.
POSITION
We lead Minnesota’s growth by fostering collaboration and promoting the state for the economic benefit of all Minnesotans.
Industry Opportunities
There are many ways to be involved with Explore Minnesota, from website advertising and partnerships to co-op marketing and social media. Many of our opportunities are listed below or reach out to or refer to the EMT Industry Website at any time. Our regional staff can answer questions and be your conduit to appropriate program staff.
Our Marketing
As cultural tourism continues to trend, more and more people seek to understand the authentic culture and lifestyle of the people who live in the destinations they visit or are considering a move to. Our current campaign, Star of the North™, answers a new question: “What can I be a part of in Minnesota?”
Launched in March 2024, the campaign is the agency’s most ambitious marketing campaign yet. Beyond promoting Minnesota as a top travel destination, the campaign showcases the state’s unmatched quality of life and economic opportunity for workers and businesses.
Using unscripted, documentary-style videos and advertisements, Explore Minnesota showcases travelers and new residents engaging with the places and people that make Minnesota rich with character and optimism. Additional videos and ads demonstrate why Minnesota is a top state for business growth and expansion.
Tourism Industry Research
Explore Minnesota provides a variety of timely research and reports of interest to the tourism industry. This information includes profiles of Minnesota travelers, tourism industry survey results, sales tax and jobs reports, and much more. Sales tax and employment information for Minnesota’s leisure and hospitality sector – by county and region – helps convey the positive economic impact of tourism.
Industry News Weekly E-Newsletter
Our Industy News e-newsletter provides the tourism industry with timely information on marketing opportunities, travel and industry trends, webinars and other relevant news. It’s the best way to stay up-to-date on industry news. Sign up to receive the weekly newsletter at https://mn.gov/tourism-industry/resources/industry-news/.
News of broad interest to the tourism industry can be submitted for possible inclusion to Lisa Havelka at lisa.havelka@state.mn.us | 507-389-2683.